Connecting is more than viewing; it is conversing.
There are basically 2 ways that you can use your web site to connect.
- Keep it up-to-date - implicitly interactive.
- Make it explicitly interactive.
Keeping it up-to-date gives a perception that you are interacting with others because you in a similar time frame as they are.
- Post notices of what is coming up this week - You are interacting with users' need for information.
- Post reports with images and video of what has happened - You are offering experiences that people interact with as they review what has happened and offering others' perspectives of these events.
- Post reports about weather-caused needs and what your church is doing about them. - You offer the opportunity for others to serve, to interact, to connect.
Include interactive opportunities on your site.
- Include links to related and extended information from other sites that is relevant to what you are posting. Paradoxically this will keep your users coming back to your site - for more links like this. Your site is now perceived as a "portal" through which your users can access more of what they want. This is the strength of the internet.
- Include links to related material on your own site, too.
- Include quizzes, surveys, crosswords, interactive calendars (with links), registration forms, blogs, forums, bulletin boards. (These do not require a great deal of coding knowledge. Ready-to-go examples and templates are available for free either from your web host or from reputable distributors on the net.)
The end result of your work is that more people will use your site more often. When this happens, more people through word of mouth start to be introduced to your church.
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