My tool box contains a mix of mechanical, woodworking, plumbing, drywall, painting, and computer hardware tools. Some of these I use quite often. Some I use only occasionally. If I keep them on hand and clean, sharpened, and otherwise maintain them then I can use them more effectively and not become as frustrated when I need them.
The tools that a church has in a communications tool box includes the weekly bulletin, church bulletin boards, church literature tables and racks, newsletters - both mailed and online, web site(s), e-mail, blogs, and even direct mail.
Each of these tools has its unique use. Let's reserve that for another posting of this blog. What I would like to explore with you right now is the general use and care of these tools.
How clean are these tools? How sharp are they?
Literature racks and tables are something that are one of the first places many visitors will look as they wait to be greeted or as they wait for their family members to hang up their coats. Some of the material in these racks or on these tables may need to be "cleaned up", not just neatly arranged. Is it dated? I have seen some material in some churches that is yellowed from age. Is the church brochure needing to be updated? Is the devotional guide current? Is the issue of the Mainstream the most recent.
How "clean" and "sharp" is the material on the bulletin board? Are there posters of past events? How far past?
Do you have a web site? Has it been updated this week? There is a growing dissatisfaction with web sites that do not have this coming week's events already posted. Keeping a web site up-to-date is more work than designing and posting it in the first place, but keeping it up-to-date is where the real value of having a web site resides.
How sharp is the tool that we refer to as the church newsletter? Does it communicate the present ministry of your church in an inviting way? Is it filled with poems, quotes, large graphics, and other material that send the message, "Does this church know what it is about? Is there anything going on here other than weekly worship?" Newsletters are like some tools that wear down. They need to be sharpened from time to time. Sometimes that means to go from 2 - 5 pages to 1 - 2.
Many churches have found that their church bulletins have come to be more of a worship leader "play-by-play" than they are useful to those who have come to worship. Has this tool of yours come to be like this. Many tools have "buildups" of material as they are used.
From time to time it is good to have a person who has never seen your communication tools to give some feedback about them. Better yet, ask more than one person. Also, ask some persons in your church to give you some feedback. Your primary goal in this is to get some ideas as to how to present these to our Lord as the best tools that we can use.